Strategy
One of Anna’s mantras in communications is: your audience needs to see something 3 different times in 3 different avenues for it to be well communicated. It takes creative strategy to make sure that you are covering your communications bases - and evaluation to make sure your tools are sharpened and able to fulfill their purpose.
For Anna, strategic content posting and evaluation is non-negotiable for success in the communications world. You can make something beautiful, and it can fail to draw the results you desire. You can make something informative, but it can miss the mark of catching someone’s eye. Great communicators know which platforms and mediums communicate what information the most effectively.
Socials
Social media platforms have different purposes and algorithms. How are you utilizing those to the best of your advantage?
Emails
One of the best ways to communicate with your audience is captive and engaging emails - people are opting in to read your stuff for Christ’s sake! Take advantage of that and don’t waste their time.
Website
Younger generations are using websites less than ever. Older generations are finally comfortable navigating websites. Is your site a place for intergenerational use with helpful information? Anna believes websites are vital and best used for people both inside and outside of the organization. Make sure your site checks all the boxes!